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What is a Content Management System (CMS)

You need the right tools for the job

You need the right tools for the job

A content management system (CMS) is software that will allow a user to create, manage and publish information about the products and services available through your website.

A good Content Management System (CMS) will manage the structure of the site, the appearance of the published pages, and the navigation provided to the users.

The aim is to support your business goals and strategies by giving you the capability to create, edit and add new content to your website. For example, the CMS can help to improve sales, increase user satisfaction or assist in communicating with the public. It is essential that basic SEO capabilities are built in to the system to allow the editing of Meta tags and keywords on each page that you create to improve search engine performance for the subject of that page.

The business benefits that can be obtained by implementing a CMS, include:

  • an efficient authoring process
  • easy to edit and create new pages and changes
  • improved site navigation
  • increased site flexibility
  • increased security
  • greater capacity for growth
  • reduced site maintenance costs

A content management system is an easy-to-use authoring environment, designed to work like Word. The familiar looking word processing tools provide a non-technical way of creating new pages or updating content, without any knowledge of HTML.

The Content Managemeny System CMS also allows you to manage the structure of the site. That is, where the pages go, and how they are linked together. It is this authoring tool that is the key to the success of the CMS by providing a simple mechanism for maintaining the site by your staff.

It is essential that any staff working with the printed word have a knowledge of writing and publishing. A badly written piece or misspellings can create a bad impression.

The Digitav Content Management System is an ideal CMS that will provide all of these facilities and is capable of plugging into other software such as the Digitav E-Commerce Shopping Cart System, The Digitav Project Management Systems and the Digitav Event Management Systems to create powerful business management software for websites.

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