Google Maps and The Local Business List is an important and free method of marketing your business online – some recent research from Yahoo indicated that more than 40% of all searches are for local services. That is a search for a business or service that usually includes a geographic reference, such as ‘Employment Law, Blackpool’.
Even if the services you offer are national or international you still want to appear in local searches. There are so many of them it makes sense to use this free service from Google. You don’t even need to have a website to appear in the directory, enter your business details and you will appear in the search results. But, if you do have a website it can even help towards ordinary searches too. This can occur if the traffic to your website increases as a result of an improved performance in the Local Business Listing.
Putting your business on the Google Map might also prompt you to tighten up the Search Engine Optimisation (SEO) on your website, which will also have a beneficial effect on your normal search engine ranking too. So whether you have a website or not download the digitav free guide to putting your business on the Google Maps Local Business Listing. If you are already using Google maps you may still find some of the information in the guide useful.
Once you have taken the plunge and signed up you will also be able to view how many people have seen your entry. You can also see how many people clicked on the link for more information and how many people clicked on the link to your website. This makes your entry measurable; you can see how it’s performing and update your entry completely free.